Sustentabilidad Mercado Libre

Initiative

Humanitarian Aid

About the initiative

We have a structured protocol to address and respond to emergency situations or states of public calamity, ensuring a rapid and effective response to support employees, partners, and affected communities.

This protocol establishes how to act in emergency situations, ensuring a quick and organized response. It outlines when and how the Crisis Committee should be activated, who makes decisions, and which measures are applied. This includes mapping affected areas and individuals, offering financial and emotional support to employees, mobilizing donations and volunteers, and working with authorities and organizations to support affected communities, including through our logistics network. With these actions, we aim to help mitigate the impacts and speed up recovery.

Support for communities affected by floods in Rio Grande do Sul

This structure allowed us to act in an organized and effective way during the floods that affected Rio Grande do Sul, Brazil. During the critical period, operations in the most affected areas were temporarily suspended to ensure the safety of employees and logistics partners. Additionally, we made two warehouses available in the region for receiving and sorting donations, enabled solidarity shipments for customers and partners, applied reduced rates for local entrepreneurs, and supported the state’s reconstruction with initiatives like the Pulso Campaign and support for Municipal Funds.

As part of the response, Mercado Libre allocated R$ 1 million to the NGO Ação da Cidadania, a member of the Mercado Libre Solidario program. This initiative ensured immediate assistance to the most affected communities. Mercado Pago users could also contribute from R$ 5 through the Donate Button available in our fintech app. The funds raised were directed to support families in vulnerable situations.

It’s not easy to face such dramatic tragedies as these. But the partnership with Mercado Libre has been essential for us to respond faster and help those who need it most. This joint effort, which has been ongoing for years, is built on trust and purpose.

Rodrigo Afonso “Kiko,” from the NGO Ação da Cidadania

Key results

R$ 1 million

allocated to assist communities affected in Rio Grande do Sul in 2024.

Over USD 1 million

raised between 2022 and 2024 through the Donate Button and directed to 25 climate emergencies in the region.

Over 1500

tons of donations managed by the NGO Ação da Cidadania and Civil Defense in the warehouses of Santa Maria and Sapucaia do Sul, provided by Mercado Libre.

Learn more about our initiatives

Mercado Libre Solidario

Through this program, we make our solutions ecosystem available to NGOs to boost their digital inclusion and the culture of digital donation in Latin America.

Female entrepreneurship

We provided training to female entrepreneurs from 6 Latin American countries to help them enhance their financial and digital skills and grow their businesses.

Personal Finance for the Youth

In partnership with Junior Achievement, this initiative provides basic concepts of financial education to young students in public schools in the region. The program offers basic knowledge about planning and provides financial tools for personal finance management.

We are acting today

We know the challenge is huge, but we also know that the time to act is right now.

Download Report 2024