Initiative

Entrepreneurial ecosystem

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About the initiative

The Entrepreneur Effect

Aware of the scale of our platforms, we conducted the Impacts that Matter Study in 2023, in partnership with Euromonitor International, highlighting how our impact drives entrepreneurship, digital transformation, job creation, and financial inclusion.
Using socioeconomic impact data collected from more than 4,000 Mercado Libre sellers across Argentina, Brazil, Chile, Colombia, and Mexico—along with consultants serving these sellers and Mercado Pago resellers—this study gives a clear picture of what we call the entrepreneurial effect.
By focusing on small and medium entrepreneurs, Mercado Libre was able to scale its contribution to job creation, economic growth, financial inclusion and digital transformation of SMEs in these countries. The study captured the virtuous effect of our ecosystem as a driver of regional development.
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Over 1.8 million families rely on Mercado Libre as their primary source of income.

Main results

574 thousand

Mercado Libre helps around 574,000 small and medium-sized enterprises to do business.

73%

of SMEs that sell over our platform are family businesses.

1 in 5

of these companies is led by a woman.

60%

sell exclusively through e-commerce.

90%

have managed to expand their sales beyond their city of origin.

More information

Take a look at the Euromonitor study

Learn more about our initiatives

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Biomes in a click

We promote the commercialization of socio-biodiversity products, fostering income generation, sociobioeconomy, and the preservation of Latin American biomes.

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Female Entrepreneurship

We train female entrepreneurs from 6 Latin American countries so they can improve their financial and digital skills and leverage their businesses.

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Programs for Vendors

We support the training and digitalization of entrepreneurs to boost their sales using our solutions.

We are acting today

We are acting today

We know the challenge is huge, but we also know that the time to act is right now.

Download Report 2024