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Initiative

Driving female entrepreneurship

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About the initiative

Strengthening the financial and digital skills of women entrepreneurs

In emerging economies, Latin American women are estimated to lead 21% of new businesses in the region (Global Entrepreneurship Monitor). We know that businesses led by women are fundamental economic drivers, generating jobs and making an impact in their communities. However, most of them face growth barriers such as the double workload, limited access to credit, and fewer networking opportunities.
To promote the social and economic inclusion of women entrepreneurs, since 2022, we have been developing initiatives to strengthen the financial education of women-led businesses in Argentina, Brazil, Mexico, Colombia, Chile, and Uruguay.

How it works

Women participating in the Emprende Pro Mujer program (in Spanish-speaking Latin America) and Agora Vai, Mulher! (in Brazil) develop leadership and management skills to handle their finances and sales, while also incorporating digital tools into their businesses.
Through the Emprende Pro Mujer platform, participants gain access to various courses lasting two to three months, depending on their business stage (Pre-Incubation, Incubation, and Acceleration). By joining, they become part of a regional networking community and have access to mentors and live virtual classes to support their learning.
Meanwhile, Agora Vai, Mulher!, developed in Brazil in partnership with Aliança Empreendedora and Barkus, is conducted entirely via ChatBot on WhatsApp. The training covers topics such as negotiation, pricing, finance, digitalization, and other key subjects. Upon completing the chatbot training, participants move on to a mentorship stage with experts from Aliança Empreendedora and join a community of fellow women entrepreneurs from the same sector.
This model aligns with our DNA and business strategy because:
  • It provides in-depth training that women entrepreneurs can follow at their own pace.
  • It enables constant measurement of program impact on perception, skill development, and business performance.
  • It encourages continuous learning: after completing the program, participants can enroll again for further education.
  • It builds a support network, connecting women entrepreneurs with experts and peers across the region.
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We promote the inclusion and financial education of women entrepreneurs, empowering their businesses and helping them achieve their dreams.

Key results

42,969

women reached in 2024 (more than 81,000 since 2022)

5,969

certified (more than 11,438 since 2022)

46%

improved their financial skills.

61%

feel prepared to manage their business finances (Brazil)

57%

now see themselves as entrepreneurs.

How to participate

To join Pro Mujer, women must register through this website.
To participate in Agora Vai, Mulher!, women must access the campaign website, read and accept the terms and conditions, and start the training via WhatsApp by clicking the “Start Now” button. By completing at least five training modules, participants can also advance to an acceleration phase with experts from Aliança Empreendedora. Eligibility:
  • Individuals residing in Brazil
  • Aged 18 or older
  • Identify as female
  • Microentrepreneurs (formal or informal) with a monthly revenue of up to BRL 15,000

More information

Pro Mujer

Agora Vai, Mulher!

Learn more about our initiatives

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User Experience

We aim to always create value for our users, offering a great experience and benefits like curated and exclusive content, free shipping, and a range of discounts and promotions on millions of products, making their experience in our ecosystem even better.

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Sustainable Products

Our goal is to be the top choice for sustainable products in Latin America, supporting brands and providing the broadest range across over 30 categories.

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Inclusion, accessibility, and financial educationI

We have expanded our financial services to millions of people, making sure that everybody, regardless of their location or circumstances, can access products and services that will favor their financial wellbeing.

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Security and ethical use of our ecosystem

We guarantee the confidentiality, integrity, availability, and ethical use of our technology, taking care of the trust and security of those who choose us.

We are acting today

We are acting today

We know the challenge is huge, but we also know that the time to act is right now.

Download Report 2024