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Initiative

Security and ethical use of our ecosystem

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About the initiative

Our business success depends on our users and sellers’ trust. This is why ensuring the security and privacy of personal and financial data, the integrity and availability of our technology, and the ethical use of our platform is a must for everything we do.

How it works

Cybersecurity

We are a tech company. Therefore, implementing data protection and fraud prevention on our systems require effort and dedication by our IT professionals. We have round-the-clock monitoring in place to avoid information leakage, and prevent and detect any potential cyber attack. The entire infrastructure supporting Mercado Libre's ecosystem is monitored, including all critical processes, equipment, and suppliers that are directly involved. You can find detailed information on the measures and procedures adopted in the Annual Report.

Privacy center

We exceed the legal requirements in each country, tailoring our regional operations to the strictest local regulations, such as Brazil’s General Data Protection Law (LGPD).
Anyone using our platforms agrees to how their information is handled according to our Privacy Statement, which is available on the homepage of each local site. Plus, our Privacy Center gives users full control over their personal data processing.

Ethical use of our platform

Each Mercado Libre site has specific procedures to prevent illegal activities on our platform, in accordance with the Terms and Conditions and Publication Policy of each country. To protect the health and safety of those who use our solutions, we prohibit over 40 categories of products and services, such as firearms and narcotics. In addition, we ensure that all products offered in Mercado Libre stores comply with applicable requirements and regulations regarding information and labeling.
We rely on technologies and artificial intelligence to help us analyze, pause, or remove listings that violate our Terms and Conditions. Also, our listings have a Report button so anyone can report products that break the applicable rules. Depending on the type of violation committed or its recurrence, the penalty can range from platform expulsion and/or reporting to authorities.

Responsible use of AI

We understand that generative AI tools have significant potential in our ecosystem to keep creating value for our users. For this reason, we created MELI's AI Principles and AI Governance Policy to ensure these tools are used responsibly and safely, following the highest ethical and legal standards.

Brand Protection Program

To help protect intellectual and industrial property and tackle any violations users might make on our platform, we offer the Brand Protection Program (BPP), a dedicated channel for reporting listings that violate trademarks, copyrights, related rights, patents, industrial models and designs, and more.

Combating counterfeiting and piracy

Tackling the e-commerce of counterfeit and pirated products requires collaboration between intellectual property rights holders, authorities, and our platform. For this reason, since 2021, we have been running the Mercado Libre Anti-Counterfeiting Alliance (MACA), working with global brands to take down these listings. We’re currently partnering with 26 Top of Mind brands.

Transparency

Since 2020, we have published a Transparency Report every six months that consolidates all our initiatives ensuring the security of digital environments and services, and compliance with the law of the countries where we operate.

Anti-Money Laundering and Terrorist Financing

At Mercado Libre and Mercado Pago we have developed controls, collaboration agreements, and continuous improvement processes to prevent our products and services from being used for any type of illegal activity or contrary to our terms and conditions of use.
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We are clear that trust is the foundation of our business, and transparency is the best way to honor our commitment to our users.

Main results

91%

of the listings taken down for intellectual property violations were identified proactively.

96%

of the listings removed for suspected counterfeit or pirated products were identified proactively.

43,367

People trained in cyber security.

3,017

Phishing cases blocked.

4,169

Potential security incidents mitigated and remedied in a timely manner.

0

Cases of non-compliance identified by regional and international bodies.

How to join in

Read how to protect your creations

More information

Transparency Report - 1st semester 2024

Learn more about our initiatives

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User Experience

We aim to always create value for our users, offering a great experience and benefits like curated and exclusive content, free shipping, and a range of discounts and promotions on millions of products, making their experience in our ecosystem even better.

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Sustainable Products

Our goal is to be the top choice for sustainable products in Latin America, supporting brands and providing the broadest range across over 30 categories.

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Inclusion, accessibility, and financial educationI

We have expanded our financial services to millions of people, making sure that everybody, regardless of their location or circumstances, can access products and services that will favor their financial wellbeing.

We are acting today

We are acting today

We know the challenge is huge, but we also know that the time to act is right now.

Download Report 2024